Google Tag Manager (GTM)
Advanced
Event tracking, custom triggers, data layer setup, conversion pixel management, server-side container configuration.
Meta Business Suite & CAPI
Expert
Ads Manager, Events Manager, Pixel, Custom Audiences, Conversions API (CAPI) setup for browser + server-side tracking.
Google Analytics 4 (GA4)
Advanced
Custom events, funnel exploration, audience segments, GA4 migration, BigQuery export, and cross-platform attribution.
Canva & Adobe Creative Suite
Advanced
Ad creatives, brand assets, social media visuals. Photoshop, Illustrator (basic), Premiere Pro for video editing.
Microsoft Clarity & Hotjar
Advanced
Heatmaps, session recordings, scroll depth, rage-click analysis for UX diagnosis and conversion optimization.