Background
Overview
Designed and launched the full digital lead generation system for Anuda franchise partner program — targeting high-intent investors across Rajasthan with ₹7L investment appetite.
The Problem
Challenge
Anuda Realty launched a franchise model ('Challenger' program) requiring ₹7 Lakh investment from partners. The target audience — investors, ex-bankers, real estate agents — needed a completely different funnel from residential buyers. High-ticket, long sales cycle, trust-intensive.
The Approach
Solution
Created a dedicated digital funnel: Meta lead gen ads targeting high-income professionals, a dedicated landing page explaining the partner model (ROI calculator, franchise structure, Zero Headache promise), and a Bitrix24 CRM pipeline with structured follow-up SOPs. WhatsApp automation for nurturing. Telecalling SOP built for franchise-specific objection handling.
What Happened
Results
Franchise leads generated at significantly lower CPQL than walk-in inquiries. Structured CRM pipeline enabled consistent follow-up across 30-day sales cycles. Partner program operational and generating inquiries from multiple Rajasthan cities.
Need similar execution for your business?
I can audit your funnel, media structure, and conversion journey.
Start a Project