Background
Overview
Built the REC (Real Estate Consultant) Partner Program from zero — including SOPs, incentive structure design, onboarding materials, and digital recruitment campaigns targeting aspiring real estate professionals in Jaipur and Rajasthan.
The Problem
Challenge
Creating a scalable, self-sustaining consultant channel with no existing framework, budget model, or recruitment infrastructure.
The Approach
Solution
Designed a complete program with tiered incentives, digital onboarding, dedicated landing pages, and targeted Meta lead gen campaigns to recruit and qualify consultants.
What Happened
Results
1,912 recruitment leads generated · Sustainable consultant referral channel established · Reduced direct sales pressure on in-house team
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