Background
Overview
Managed simultaneous Meta Ads launch campaign for Rominus Pizza across 12 cities — ₹32,754 spend generated 51.16 Lakh reach with hyper-local audience targeting per city.
The Problem
Challenge
Rominus Pizza needed a coordinated launch across 12 different cities simultaneously — each with different local competition, demographics, and brand awareness levels. Budget was lean; reach and brand recall were the primary KPIs.
The Approach
Solution
Built city-specific Meta ad sets with hyper-local radius targeting, custom creatives per location, and a phased launch schedule. Used broad + interest-based audiences per city to maximize reach efficiency on a limited budget.
What Happened
Results
51.16 Lakh total reach across 12 cities on ₹32,754 ad spend. Successful brand launch in all 12 markets within the campaign window.
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