Background
Overview
Simultaneously launched Anuda Mart (building materials retail) and Anuda Architect (architecture services) as distinct digital brands while maintaining performance of the existing Construction vertical campaigns. Created separate brand identities, Facebook pages, ad accounts, landing pages, and content strategies for each — all managed in parallel with zero agency support.
The Problem
Challenge
Launching two new brands simultaneously without disrupting existing Construction campaign performance, with a shared budget pool and single operator.
The Approach
Solution
Created isolated campaign structures with brand-specific audiences and exclusion lists, built dedicated landing pages for each vertical, and implemented cross-vertical attribution in the custom PHP dashboard to prevent lead overlap.
What Happened
Results
3 brand verticals live simultaneously · Zero drop in Construction leads during launch period · Distinct audience profiles established for Mart (contractors/builders) and Architect (homeowners/HNI)
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