Background
Overview
Designed and developed a full-stack marketing reporting system: ad campaign tracking, CRE daily lead reports, management funnel analytics with conversion stages, ROI dashboards, and automated weekly report generation. This portfolio website (iamankitjangid.me) was also built with the same stack.
The Problem
Challenge
Expensive external reporting tools and agencies with delayed, generic reports that did not reflect real business metrics or attribution.
The Approach
Solution
Built a bespoke PHP/MySQL system with real-time data sync from Meta and Google APIs, custom funnel tracking, and role-based access for management and field teams.
What Happened
Results
₹10.88 Lakh annual cost eliminated · Real-time reporting · 3 company websites + this portfolio built in-house
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